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Privacy Policy

Privacy Notification – Lundbeck Canada Inc.

Privacy Notification for HCP’s and Lundbeck’s customers.

Introduction

In connection with our customer relationship activities, we are collecting personal data from you.

 

Lundbeck Canada Inc. and H. Lundbeck A/S (Denmark) (together referred to as “Lundbeck” or “we”) will (as the data controller) collect, process, use and disclose personal data about you as described in more details in this Privacy Notification.

 

With your consent, Lundbeck will process your personal data according to applicable legislation, including the EU General Data Protection Regulation (“GDPR”).

What categories of personal data are we processing, for what purpose and on which legal basis?

We collect and process the following types of personal data about you:   We process your personal data for the following purpose:   We process your personal data on the following GDPR legal basis:        
  • Your contact details
  • Information on your preferences e.g. when showing tablet-based materials
  • Your use of our Electronic Marketing/Medical Communications, for example whether you opened and how you used our Electronic Marketing/Medical Communication (e.g., which links you clicked)
  • Your data frompublicly available publications, websites or social media, such as LinkedIn
 
  • In order to promote our products and services or deliver urgent medical information regarding our products to continuously improve your experience with our products and services
  • Profiling you to analyses or predict your expectations towards us to continuously improve your experience with our products and services  
 

GDPR art. 6(1)(f) (“the balancing of interest test”). The legitimate interest to promote our products and services

 

Your explicit consent, cf. GDPR Article. 6
(1) (a)

 

Your explicit consent, cf. GDPR Article. 9 (2) (a)  

Will we perform automated decision-making, including profiling

The personal data is subject to automated decision-making, including profiling. We are using your personal data to automatically predict your expectations towards us to continuously improve your experience with our products and services through personalization e.g., of e-mails or content on our websites.

How did we obtain your personal data?

We collect and process your personal data from the following sources:

 

  • directly from you,
  • from publicly available publications, websites or professional social media such as LinkedIn,
  • from commercial address traders who have previously received your consent to process your information,
  • from your use and consumption of digital services and communications from Lundbeck, such as websites, apps and emails

Will we disclose your personal data to third parties?

Personal data being shared
  Recipients of your personal data
  Purpose of sharing your personal data
  GDPR Legal basis for sharing your personal data   


Personal data related to customer relationship management


  Other Lundbeck affiliates
  We may transfer reference personal data to other Lundbeck affiliates that need to be involved in managing a service or communication towards you, e.g. in case of a congress in another country organized by another Lundbeck affiliate.
 

GDPR art. 6(1)(f) (“the balancing of interest test”). The legitimate interest to promote our products and services

 

Your explicit consent, cf. GDPR Article. 6(1) (a)

Personal data related to customer relationship management   Data Processors/Service Providers   Processing your personal data on our behalf, further to our instructions and only to provide services to Lundbeck  

GDPR art. 6(1)(f) (“the balancing of interest test”). The legitimate interest to promote our products and services

 

Your explicit consent, cf. GDPR Article. 6 (1) (a)

 

Your explicit consent, cf. GDPR Article. 9 (2) (a)

Will we disclose your personal data in other situations?

Additionally, we may use and disclose your personal data when we believe such use or disclosure is permitted, necessary or appropriate:

 

  • under applicable law, including laws outside your country of residence
  • to comply with legal process
  • to respond to requests from public and government authorities, including public and government authorities outside your country of residence
  • to enforce the terms of the agreements for our products and services
  • to protect our operations or those of any of our affiliates or subsidiaries
  • to protect our rights, privacy, safety or property, and/or those of our affiliates, you or others; and
  • to allow us to pursue available remedies or limit the damages that we may sustain.

In addition, we may transfer your personal information and other information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, brands, affiliates, subsidiaries or other assets.

 

If we otherwise intend to disclose your personal information to a third party, we will obtain your consent.  

Will we transfer your personal data to recipients in countries outside Canada and the EU/EEA?

Your data may in part also be transferred and processed in countries outside of Canada and the European Economic Area (“EEA”), which may have a lower data protection level than Canada or the European countries and may be subject to disclosure to the governments, courts or law enforcement or regulatory agencies of such other country, pursuant to the laws of such country. In such cases, we will ensure that a sufficient level of protection is provided for your data, e.g. by concluding specific agreements with the respective data importer.  

How long will we store your personal data?

We store your personal data for (a) as long as necessary to fulfil the purposes above, or (b) if applicable, as long as it is required under applicable law, whichever period is longer.

Your rights

Lundbeck has taken necessary and adequate steps to protect your personal data and ensure your rights as a data subject. Please note that certain limitations may apply to your ability to exercise these rights. Subject to these limitations, and where applicable, you have the following rights:

 

  • Right of access
    • You have the right to request access to the personal data Lundbeck processes about you.
  • Right to rectification
    • You have the right to rectification of inaccurate personal data concerning you, including completion of incomplete personal data.
  • Right to erasure (right to be forgotten)
    • You have the right to the erasure of the personal data concerning you or the right to cease disseminating your personal data or to de-index any hyperlink attached to his name that provides access to the information by a technological means.
  • Right to restriction
    • You have the right to restrict Lundbeck's processing of personal data concerning you.
  • Right to data portability
    • Where processing is based on a consent or a contract and the processing is carried out by automated means, or where permitted under applicable legislation, you have the right to receive the personal data concerning you in a structured, commonly used and machine-readable format. You have the right to transmit this personal data to a third party without hindrance from Lundbeck, If technically possible.
  • Automated individual decision-making, including profiling
    • As a general rule you have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects or affects you significantly. This does not apply if, among other things, automated decision-making and profiling is necessary for entering, or performing, a contract between you and Lundbeck.
  • Right to object
    • You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on legitimate interests as legal basis for the processing (as set out in article 6(1)(f) of the GDPR and section 6 of the Danish Data Protection Act), including profiling based on this provision.
    • Where your personal data are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing. Where you object to processing for direct marketing purposes, Lundbeck must no longer process the personal data for such purposes.

If processing of your personal data is based on your consent, you may withdraw your consent at any time. Please note that this does not affect Lundbeck's processing of your personal data prior to the withdrawal of your consent.

 

You also have the right to lodge a complaint with the competent supervisory authority, such as the Office of the Privacy Commissioner of Canada or the relevant provincial privacy authority in your jurisdiction and/or Danish Data Protection Agency.

 

If you wish to exercise any of your rights as described above or have any questions, please contact the Lundbeck Group Data Protection Officer by using the contact information provided below.

Contact details of Lundbeck and Lundbeck’s Group Data Protection Officer

Should you have any questions in regard to the protection of your personal data or if you wish to exercise your legal rights, please contact the:

 

Lundbeck Canada Privacy Officer at privacycanada@lundbeck.com or Lundbeck’s Group Data Protection Officer by using the below contact details:

 

H. Lundbeck A/S

Ottiliavej 9

2500 Valby

Denmark

+45 3630 1311

E-mail address - Dataprivacy@Lundbeck.com

 

Letter: Use above address, att: Data Protection Officer

 

Phone: Use above phone number and ask to speak to the Data Protection Officer

 

If you contact us via the above email address, H. Lundbeck A/S, and other Lundbeck group entities, will process the personal data you provide to us with in order to handle and respond to your inquiry. Please read our privacy notice regarding this processing activity [ here / on Lundbeck.com under “data privacy”].

This policy was last updated: October 2023

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