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Expansion abroad
Even though Lundbeck was able to supply a broad range of original antidepressants – particularly antipsychotics – the home market was limited. The major sales opportunities lay beyond Denmark's frontiers. Lundbeck had already established its first foreign subsidiary in Malmö, Sweden, at the beginning of the Second World War. International contacts were extended in the late 1940s and 1950s to include Norway, Finland, Belgium, the Netherlands, Switzerland, and Austria. Most of these sales channels were based on agency agreements, but with exports accounting for some three-quarters of turnover, there were clear advantages in establishing subsidiaries. Many of the old agency agreements were replaced by "genuine" Lundbeck representation in the 1960s. The company opened new offices in New York and Paris and, in 1972, Lundbeck Ltd. was established in Luton, England, with seven sales consultants and office staff. Internationalization was now in full swing. Lundbeck employed 580 staff members in Denmark and 99 abroad by 1970 – almost twice as many people as 10 years earlier.  |